Educated at a liberal arts college in Winter Park, Florida, I received a B.A. in English while earning a scholarship in fine art. Through the scholarship, I learned to appreciate the history of art and began combining my artwork with digital design tools. After taking various internships to learn the business of advertising, I won my first job designing a menu for a local sports bar. Over the years as a freelance artist, I dabbled in creating logos, print ads and outdoor media, accepting jobs for local restaurants, local small businesses and resorts. Drawn to the natural foods industry, I immersed myself into packaging design and advertising as Galaxy Nutritional Food's Art Director. After 20 years of being challenged by new product introductions and supporting the Veggie (GO Veggie!) brand, I moved out west to discover new opportunities. Joining SRS Acquiom provided the inspiration I needed to expand my marketing and communication skills to the financial industry to revamp an aspiring company's brand message and story.
WHAT I DO BEST
I'm an art director and marketing professional with a variety of CPG experience ranging from beautiful and functional package designs, and stunning logos to effective direct mail and point of purchase displays. I have 15 years experience in annual reporting, and over 20 years experience with strategic advertising campaigns and brand strategy. This past year, writing and creating infographics became my focus. I brought life to financial themes so they would relate to a broader audience. The totality of my work focuses on solving problems, creating stories, and making graphics and content more engaging.
Created the first vegetarian cheese alternative product packaging, Veggie Slices®, for mainstream grocery and natural foods retail stores.
Won national design award for Kroger's "Vegetarian Market" concept.
Designed and translated packaging for over 10 export countries including Japan, Canada, the United Kingdom and Israel.
Created #3 best selling Organic Cheese packaging, called Wholesome Valley Organic®
"Each new day is a chance to design your own life."