GO VEGGIE! +
Challenge: Create a series of Amazon Fresh Top Center Graphics to promote awareness and trial of GO Veggie! brand cheese alternatives.
Solution: Showcased the GO Veggie! products over high-contrast food photography showcasing relevant products within the recipes. The series started in June 2014 through February 2015.
Result: Click-through results proved promising, but sales were nominal. As a new market for fresh produce and a trial market for GO Veggie, Amazon Fresh was not the best fit.