GO Veggie "Pizza Gal" (The lover)
The Everyman
The Stoner
The Health Fanatic
The Child

Welcome Back Campaign

Challenge: Collaborate with ad agency to create a new campaign celebrating the delicious flavors of GO Veggie!

 

Solution: "Welcome Back" featuring a variety of personas to connect with personalities nationwide: The Lover, The Stoner, The Everyman, The Child, The Health Fanatic

 

Result: Considered a risky campaign by the Board of Directors, Galaxy tested the concept with a panel of industry specialists. The result was a win. Challenging conventional advertising, this was the first campaign to go outside the norm of showing beautiful, perfect food shots and focusing on the product.

 

In the marketplace, the campaign caught attention and received rave reviews. The mass market campaign consisted of shopping cart signage and coupon displays, advertisements across a variety of natural and grocery store publications.